Affinity Group Midwest is a food service and retail supermarket sales and marketing agency that services the upper Midwest. Our Affinity Group shared values of Engaged, Flexible, Passionate, Connected and Driven along with our local management structure ensure a result based strategy that our operator, distributor and manufacture partners embrace.

Established in 1985, Affinity Group Midwest has sustained our efforts for over 30 years navigating generational industry changes while maintaining our relevance in our marketing territory. Our consistent balanced focus on food service and retail supermarket channel sales ensured market stability with the ever-changing market demographics.

Affinity Group Midwest delivers:

  • The strongest Sales Professional to Principal ratio in our markets
  • A proven Go-To-Market Process (GTM) centered on delivering results with Large Operations
  • An effective and engaged Management and Customer Service model in each market
  • Continued success due to our people, processes, planning and execution strategy


Formed in 2014, the Affinity Group is a North American food sales & marketing agency committed to providing superior service and outstanding execution through sales analytics and comprehensive planning to drive results. Operating in a collaborative environment, the Affinity Group shares our strengths, expertise, and resources to benefit our clients, customers, and our organization. We are focused on the foodservice and retail fresh food channels, helping our customers and clients succeed with highly engaged leaders and tenured top sales and culinary talent in North America.

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